Currently there is a massive campaign going on to stop drinking plastic bottled water. I could provide links upon links and an equal number of lists of reasons why we shouldn’t purchase and support the plastic bottled water industry. Instead of degrading the companies that are contributing to the bottled water problem I decided to find something worthwhile which could come out of it.
There are times we all run out of water when we are out or just plain old forget it. When you come across one of these occasions try this GIVE to make things a little better.
Give 35 / Day 35
At the age of 3 my son is already branded for life. One of his favourite places to stop for a snack is Starbucks. I’m not a big coffee drinker but we both like their Vivanno Protein Shakes. There are mornings when I don’t have the opportunity to have breakfast and I know I can hit a Starbucks for a shake. Today was one of those days that I needed to make a stop. I also needed a bottle of water – I had forgotten to pack one today.
Peter Thum, the founder of Ethos water, decided to give up his day job and following his dream to create some change in the world. He had traveled to many parts of the world where water was just not available to so many. He started Ethos Water so he could make a contribution to the world for a cause he was truly passionate about – providing fresh clean water to children in need. This was a for profit company but with a commitment to give back.
Starbucks acquired Ethos a just a few years ago. Every bottle purchased in Canada gives back 10 cents towards their 10 million dollar goal to help provide clean water for children across the globe in impoverished countries.
To date Starbucks has committed 6.2 million dollars in grants and helped approximately 420,000 people!
To clarify my statements, bottled water is not the ideal purchase if you want to help the planet, but if you have to buy bottled water there is always a Starbucks just around the corner. If you need to get a bottle of water just think about making the choice to choose one which will help the planet rather than contributing to it’s demise.
Time Commitment: 5
Cost: $2.50 that I was spending anyway